exton italia, advanced cosmetics

exton Italia - L'azienda

High-quality level of products and innovation skilfullness in beauty contest: those are the two believes that are steadfast in Exton history.

Exton was born in 1996 as a polyfunctional experimental center, the first in Italy, where to find a beauty salon, hairdresser, make-up studio, men and women boutiques, art-gallery and a coffeè shop to delice customers. This experience gave us the opportunity to feel the needs of beauty market both as producer of cosmetics and as beauty institut but mostly put us in touch with final customers.

The first product line (14 trade references) was presented in Milan beauty congress “Les Nouvelles Esthétiques” in 2000.

One year later, at the same expo, 24kt. Exton line was introduced to the market with incredible success. It was the World’s first line of products for professional beauty centers created using real 24kt pure gold. These products have had innumerable imitation’s attempts but are still unique.

In 2002 Exton crossed over Italian borders and started to look for an internation dimension: the first fair was Beauty week in Frankfurt (Germany).

China opened its doors in 2003 at the Internationl Fair for Cosmetics and Hair Dressing Products in Ghuangzhou, the biggest cosmetic fair in the World.

2005: Exton line was improved and reached 70 trade references.

Exton started to look at new technologies in 2006. The purpouse was to introduce really innovative instruments in beauty and the result was “Exton Liposculpture” and “Space Sonic System”, two instruments advanced cosmetics to revolutionize beauty concept.

2007 starts in the best way: a new internatiol fair in New Delhi (India).

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